Pakistani beauty sensation Erica Robin has become the talk of the town at the Miss Universe 2023 pageant, enchanting audiences with her captivating presence and a national costume that pays tribute to Pakistan’s vibrant culture and history.
In an exclusive swimwear photo, Erica showcased a breathtaking kaftan designed in collaboration with renowned designer Rubin Singer and the Miss Universe Organization. The accompanying caption announced the release of this exclusive swimsuit collection, offering fans the chance to own a piece of the glamour seen on the Miss Universe stage.
In the national costume segment, Erica wore a Khaadi-designed ensemble called “Pehchaan,” meaning ‘Identity’ in English. The caption highlighted the costume’s significance, emphasizing Erica’s mission to celebrate Pakistan’s diverse culture, history, and lifestyle. The core message was “unity in diversity by celebrating its own identity.”
“Erica aims to celebrate Pakistan’s rich and diverse culture, history, and lifestyle through her outfit.” Named “Pehchaan,” the costume is a lively celebration of Pakistan’s diverse cultures, seamlessly merging distinct beauty with the deep love and unity embedded in its people’s hearts.
The costume’s intricate patchwork blends rural and urban elements, honoring Pakistan’s rich crafts and heritage. The handcrafted fan, symbolizing power and elegance, pays tribute to Pakistan’s tribal lifestyle. Simultaneously, the grand silhouette visually signifies Pakistan’s impressive journey from tradition to modernity since gaining independence.
Photographer Holly Navarro beautifully captured Erica’s national costume, a showcase of Pakistan’s cultural tapestry. Skillfully blending tradition and modernity, it highlights the nation’s journey and progress over time.
In a follow-up video, Erica took the runway by storm, shining a spotlight on Pakistan. The caption praised her impactful presentation, stating, “Undeniably causing a stir… it’s her, Pakistan! Miss Universe Pakistan showcases her National Costume ‘Pehchaan,’ making a mark on this year’s 72nd Miss Universe. Raise your flag with Pride, Pakistan!”
Erica, the first-ever Pakistani Miss Universe contestant, openly accepts the responsibility and keeps her promise to uphold the country’s reputation. She gracefully blends style with cultural sensitivity, creating history as Pakistan’s global representative.
