Arshad Reels: Journey from Sialkot Contractor to YouTube Sensation with 5 Million Subscribers
In a recent podcast interview, internet sensation Muhammad Arshad, widely known as “Arshad Reels,” shared the remarkable story of his rise to fame as a social media influencer. Hailing from a small area in Sialkot, Punjab, Arshad and his family have become popular for creating engaging content together, featuring his wife and three children – Zainab, Muhammad, and Dua, affectionately known as “Zainab ke papa” and “Zainab ke mummy.”
Arshad, who previously worked as a contractor in a Sialkot factory, transitioned to content creation on the advice of his younger brother Majid. Launching the YouTube channel “Arshad Reels” in July 2022, he quickly amassed an impressive 5 million subscribers.
Reflecting on his journey, Arshad shared, “I was initially passionate about singing and even learned to play the harmonium. However, upon watching a religious video suggested by my brother, I shifted to creating religious content with my family.”
Arshad’s content strategy revolves around avoiding comments to minimize unnecessary tension. He focuses on producing family-friendly videos and has successfully turned his YouTube channel into a lucrative full-time occupation.
Remarkably, Arshad manages to shoot, edit, record voiceovers, and upload videos using just his iPhone X and the CapCut video editing app. His keen observational eye, honed during his time in the film and showbiz industry, contributes to his exceptional camera angling skills.
One intriguing aspect of Arshad’s videos is the inclusion of his 2-year-old daughter Dua’s voice. He revealed that Dua, being a bit clingy, plays in the background while videos recorded. Her voice later edited separately, and she lip syncs during the final production.
The entire creative process overseen by Arshad’s brother Majid, showcasing the importance of teamwork in their successful content creation journey. Arshad remains unfazed by comments on various social media platforms, including Instagram, Facebook, and TikTok, emphasizing his commitment to producing enjoyable content for his audience. With an inspiring journey from a Sialkot contractor to a YouTube sensation, Arshad Reels continues to captivate audiences with his heartwarming family-centric videos.
