Pakistan’s leading motorcycle manufacturer, Atlas Honda, is set to enter the electric vehicle market with the launch of its first electric bikes by June 2025. According to industry insiders, this strategic move aims to cater to the growing demand for eco-friendly transportation solutions in the country.
Atlas Honda’s Market Dominance and EV Expansion
Currently, Atlas Honda dominates the Pakistani motorcycle industry, holding an impressive 85% market share. With an annual production capacity of approximately 1.3 million motorcycles, the company has built a strong local presence. Over 95% of its components are sourced domestically, giving it a competitive edge in developing electric bikes specifically designed for Pakistan’s road conditions and consumer needs.
Electric Bike Specifications and Features
The upcoming Atlas Honda electric bike is expected to feature a 48-watt battery, offering a range of up to 65 kilometers on a full charge. The charging time is projected to be around six to seven hours, with a portable charger allowing convenient charging at home or the workplace. While the price is expected to be slightly higher than conventional models, the use of premium-quality components is anticipated to justify the cost difference.
Challenges in Pakistan’s EV Market
Despite the government’s incentives such as tax reductions, the adoption of electric two-wheelers remains low in Pakistan, accounting for less than 1% of total motorcycle sales in 2024. Several factors, including high upfront costs, limited charging infrastructure, and consumer skepticism, have slowed down market growth.
Atlas Honda’s Potential Impact on the EV Industry
Experts believe that Atlas Honda’s strong reputation and well-established local manufacturing capabilities could significantly influence the electric vehicle market in Pakistan. With its extensive dealership and service network, the company is well-positioned to drive consumer confidence and accelerate the adoption of electric motorcycles.
The launch of Atlas Honda’s first electric bikes in June 2025 marks a crucial milestone in Pakistan’s transition towards sustainable transportation. If successful, this initiative could pave the way for broader acceptance of EV motorcycles, reshaping the future of mobility in the country.
