Toyota is gearing up to introduce a sub-Hilux small pickup truck that will directly compete with the likes of Hyundai Santa Cruz and Ford Maverick. While details remain scarce as Toyota keeps the project under wraps, reports suggest that the new mini pickup truck will be smaller in size compared to the Hilux, Toyota’s renowned midsize pickup.
According to various media outlets, the forthcoming truck has been tentatively scheduled for release in 2025 or 2026. Leon Theron, Senior Vice President for Sales and Marketing at Toyota South Africa, recently confirmed the development of the vehicle during a media event. He mentioned that the new truck will not be a traditional half-ton bakkie, as known in South Africa for pickup trucks.
Theron went on to explain that the mini-Hilux will boast a higher load capacity than some smaller car-based “half-tons” commonly found in Latin America. Expressing confidence in the new model, he stated, “We believe it will take the market by storm and are still doing a lot of development around it.”
While no official announcements have been made regarding production locations, reports suggest that Toyota’s Prospecton Plant in Durban, South Africa, might be the manufacturing hub for the new mini pickup truck. This indicates that Toyota’s primary target market for the vehicle will likely be Africa and emerging markets. It remains uncertain whether the model will be developed for other regions as well.
At this stage, images of the mini-Hilux have not been disclosed, leaving enthusiasts and potential buyers eagerly awaiting a glimpse of Toyota’s latest offering.
Note: The information provided is based on media reports and statements made by Toyota South Africa’s senior vice president for sales and marketing. Official details and specifications may vary as the project progresses closer to production.
