The Pakistani vlogger Ammara Butt has gained a following of 12.4 million subscribers to her YouTube channel called Ammara With Life, which has faced country-wide criticism after she posted a 43-minute video to her channel, entitled Baba Ke Saath Last Vlog. The video depicts the final moments of the father of Ammara, his failing health and the funeral events, which raised the question of serious concerns about the ethics of family vlogging in Pakistan.
Ammara With Life is a channel based in Lahore. It generally has everyday activities, family videos, and updates. At the beginning of September 2025, Ammara and her sister released Baba Ke Saath Last Vlog, a 43-minute video in which they record the last hours of their father.
The video shows the sisters crying while narrating their father’s condition, telling viewers he was no longer responding. At one point, a daughter said a doctor was “on the way,” though critics questioned why emergency medical help was not sought immediately.
Key Controversial Moments in “Baba Ke Saath Last Vlog“
- Delayed Medical Response: The vlog demonstrates that there were faint sounds of the father, but no hospital transfer was carried out urgently.
- Family Behavior: Siblings in the family seemed unconcerned as the father fought.
- Thumbs-Up Incident: A daughter folded her father’s hand into a thumbs-up gesture and told viewers, “Like and subscribe.”
- Moment of Passing: Viewers alleged the father’s final breath was captured on camera. The video continued to show funeral (janaza) and burial scenes.
Critics argued that Pakistani family vlogging is becoming exploitative, with private grief turned into public content. Hashtags like #AmmaraWithLife and #BabaKeSaathLastVlog trended nationwide.
In a clarification video, Ammara Butt said her father often encouraged “like and subscribe” in earlier videos, and they continued it out of habit. She stated they were unaware of death signs and asked for forgiveness. However, backlash intensified when viewers noted the apology still directed people to watch the original vlog.
The Ammara With Life vlog scandal has brought about another controversy regarding the issue of family vlogging in Pakistan, and there is an increasing demand to institute stronger content laws to avert such cases.
