Ralph Lauren launched earth polo- a new version of her iconic polo shirt entirely made of recycled plastic bottles and dyed through a process that uses zero water.
David Lauren, the youngest son of the founder and the chief innovation officer of the company said to the associated press, “The new shirt is part of a broader strategy of fresh environmental goals throughout the manufacturing process.”
Lauren Further said, “Every day we’re learning about what’s happened with global warming and what’s happening all around the world, and our employees and our customers are really feeling that it’s time to step up and make a difference.”
In announcing Earth Polo, Ralph Lauren committed to removing at least 170 million bottles from landfills and oceans by 2025.
The shirts, which are produced in partnership with First Mile, an organisation that collects the bottles turned into yarn and ultimately fabric, are manufactured in Taiwan, where the bottles are collected. Each uses an average of 12 bottles.
The Earth Polo went on sale Thursday, ahead of Monday’s Earth Day, at RalphLauren.com and retail stores around the world. It comes in styles for men and women in green, white, navy and light blue. The shirts are not more expensive than other Polos.