Brands always utilize different tactics to highlight the issues of common people through their advertisement and their creative content. However, there is one brand that displayed great creativity in their web series.
The renowned brand Lemon Max recently released the new web series named �Lock DownKe Side Effects�. They just perfectly captivated the attention of the audience and fabulously leveraged the problems that we have faced due to the lockdown.
A few days back, they released the trailer of the web series that just excited people for upcoming videos. It is based on a family that is facing the side effects of pandemic and having issues of work from home, online classes, housekeeping, and also the most terrible one (yes, you guessed right, the internet issue). Just have a look at the trailer:
The best part about Lemon Max is that they always challenged gender stereotypes through their commercials and marketing campaigns. However, #LockdownKeSideEffects is another masterpiece from them. In all episodes, they just perfectly create awareness regarding gender roles in a humorous and light-hearted manner. Cooking, dishwashing, and other housekeeping activities are usually associated with women in our society. However, Lemon Max did a great move to change the mindset of people in this regard. Just have a look at the review of all their episodes as it will surely convince you to acknowledge the effort of the brand.
Lock Down Ke Side Effects Episode 1 Review
The video starts with the husband who was elaborating about the benefits of lock down. He elaborated that the whole family now eats together, children read stories from their grandparents, and all people became close to each other. However, all his excitement went in vain when her wife asked him to �qareebaao�(come close). As soon as he came close to her, she said that she was talking about the dirty plates.
Lock Down Ke Side Effects Episode 2 Review
During the lockdown, we have learned a new norm that is �work from home�. However, the situation is more challenging for working moms as they have to do both work from home and work for home. They need to be professional along with the responsible mother and homemaker. The video just perfectly elaborated about the example of a good husband who not just washes the dishes but also cooked the food for her wife.
Lock Down Ke Side Effects Episode 3 Review
This video also perfectly taunted the gender stereotypes and elaborated that a man can do housekeeping along with fulfilling his professional responsibilities. The episode�s idea is perfect that it is just a matter of mindset that stops a man from taking his responsibilities at home.
