Lahore: EcoStar, Pakistan’s premier consumer electronics brand has recently launched its air conditioner product line-up for the year 2019-2020. Over the years the brand has gained a significant market share in consumer electronics due to its state of the art technology, durability and cost effectiveness. DWP Group is the official distributor of EcoStar that ensures nationwide availability of its products, along with prompt after-sales support.
The line-up is divided in different series each having its own features and price range. From WiFi enabled G-smart series to sleek and energy efficient Crown series there is a huge diversity in product line-up. The options also vary in technology and positioning. The Glory series includes floor standing cabinet ACs while the IceBerg series provides the option of inverters. Features like multi health filters and 4D length air throw provides a fresh cooling experience like none other.
Speaking on the occasion, Rizwan Butt, COO – DWP Group CE Division, said, “The new line-up is designed while keeping in mind the environment of Pakistan and tested according to international standards.”
Moreover, Fahad Mustafa has been appointed as the new brand ambassador for EcoStar. The endorsement from such a famous celebrity is expected to provide a great market penetration for EcoStar. The marketing campaign is planned to target the masses in a very unique manner to bring positive results for the brand while educating the household consumer base.
EcoStar has already established a name for itself when it comes to other products such as washing machines, water dispensers, spinners, LED TVs, UPS Inverters and batteries. What distinguishes EcoStar from other brands available in the market is the fact that the after sales support is very efficient and the spare parts for all electronic products are easily available of the shelf. Mr. Rizwan also added, “Our first priority has always been the comfort of our customers.”