Famous Swiss Ice Cream brand Movenpick has introduced its exclusive coffee brand in Pakistan by opening exclusive coffee shops separate from the ice cream parlours.
Mr. Tahir Ali, Movenpick CEO and Jofa Group General Manager expressed that:
“Pakistan is in the infancy stage as people are not familiar with different coffee flavours. Movenpick will create a market for coffee and develop the taste among people.”
Coffee will be imported from Switzerland and Germany. The product range includes capsules in ten variety of flavours, coffee beans, take-home packets, instant coffee, sachets, etc.
The price of Movenpick coffee ranges from Rs 650 to Rs 25,000. Price of Ice creams is also expected to increase due to Rupee depreciation against Dollar.