In the ever-evolving smartphone market of Pakistan, Apple’s iPhone 15 Pro Max has emerged as a coveted device, captivating consumers despite its premium price tag. The absence of an official Apple presence in the country has allowed local markets to dictate prices, attributing import restrictions and high taxes as key factors contributing to the elevated costs.
Unlike regions with official Apple stores, the pricing of the iPhone 15 series in Pakistan lacks a standardized structure, leading to variations across different mobile shops. This scenario is not unique to Apple, as other flagship phones face similar circumstances due to the importation of devices, often referred to as ‘kits,’ without original packaging to circumvent taxes and maximize profits.
Mobile business owners and wholesale suppliers import these phones, which, in turn, requires users to obtain approval from the Pakistan Telecommunications Authority (PTA) for local SIM card usage. The PTA approval process incurs additional charges, contributing to the overall higher cost of imported smartphones.
A recent survey conducted in Rawalpindi showcased staggering prices for the iPhone 15 Pro Max dual physical variant, reaching up to Rs470,000 for a non-PTA-approved phone. However, for savvy consumers, more affordable options may be found in slightly used or box-opened iPhone 15 Pro Max models, with prices as low as Rs380,000 and boasting 100% battery health.
It is crucial to note that non-PTA-approved phones will not function with local SIM cards, and obtaining PTA approval for these high-end iPhones incurs an approximate fee of Rs150,000, as indicated by mobile shop owners.
Despite the challenges posed by pricing dynamics, import regulations, and additional charges for PTA approval, the iPhone 15 series continues to enjoy immense popularity in Pakistan. As consumers navigate this luxury market, the diverse pricing landscape adds a layer of complexity to the pursuit of the latest in smartphone technology.
