Anti-tobacco groups in Pakistan have long advocated for stricter tobacco control measures, consistently pushing for bans and higher taxes on all nicotine products. Through policy dialogues, seminars, and collaborations with government officials, health practitioners, and other stakeholders, they aim to drive the narrative towards more stringent regulations.
While their intentions are rooted in public health concerns, the impact of these measures reveal a more complex reality. These efforts often overlook the potential benefits of Tobacco Harm Reduction (THR) strategies. For instance, an anti-tobacco group in Pakistan recently organized a policy dialogue on tobacco taxation, advocating for higher taxes on both smoking and THR products. However, increasing taxes on tobacco products has often been ineffective, as it drives users toward the illicit black market of low-quality products.
Another anti-tobacco group, which actively lobbied for a complete ban on THR products, saw partial success when Khyber Pakhtunkhwa prohibited the use of vapes and e-cigarettes across the province. Despite their influence on decision-making, these organizations missed an opportunity to create a more effective strategy by grouping smoking and THR products together instead of championing harm reduction.
Focusing solely on prohibition and restriction prevent from developing a sustainable approach to tobacco control in Pakistan. Scientific evidence increasingly supports the role of THR products in reducing harm and smoking rates. Current national policies also fail to address the socioeconomic factors that drive smoking behaviors. Smoking is often more prevalent in lower-income and less-educated communities, where it is a socially ingrained habit, compounded by a lack of awareness about its harm. Without tackling these root causes, restrictive policies only scratch the surface of the problem.
A more holistic approach is needed – one that includes educational campaigns that raise awareness about the harms of smoking and the reduced risks of THR products. Anti-tobacco groups should advocate for making THR products more accessible and affordable, encouraging users to transition away from smoking, and helping the government in devising policies that ultimately improve public well-being.
