Senior political and religious leader, Mufti Kifayatullah, has strongly urged the Pakistani government to take decisive action against major multinational brands including McDonald’s, KFC, and Nestlé by revoking their operational licenses in the country.
According to Mufti Kifayatullah, such a move would reflect the growing public sentiment and address national concerns regarding these international companies. He emphasized that the continued presence of these brands in Pakistan contradicts the public’s emotional and ethical stance, especially in light of ongoing international issues.
Rising Public Sentiment Against Multinational Brands
Mufti Kifayatullah’s remarks come amid a nationwide boycott movement targeting foreign brands believed to be associated with countries involved in global conflicts. Public campaigns on social media have called for the boycott of brands like McDonald’s, KFC, and Nestlé, citing their alleged affiliations and perceived political stances.
As a result, many consumers have started shifting their preferences to local food chains and brands, boosting businesses like Jan’s Broast, Burger Lab, and Clucky’s. Several local eateries have also begun removing multinational products from their menus in solidarity with the boycott movement.
Calls for Policy-Level Action
In addition to religious figures like Mufti Kifayatullah, many civil society members and industry voices have recommended government-level policies to promote “Made in Pakistan” brands. They argue that supporting local companies will not only align with public opinion but also contribute to economic growth by conserving foreign exchange and reducing dependence on imports.
Mufti Kifayatullah’s statement has added significant momentum to the ongoing national discourse. With increasing public pressure and social awareness, the government may now face growing calls to reevaluate the presence of multinational corporations in Pakistan.
