Nestlé EVERDAY and MasterChef Pakistan unveiled a khaas collaboration that brings together culinary excellence and the everyday joy of tea.
At the heart of every Pakistani home, Nestlé EVERYDAY has long been the trusted companion that transforms a simple cup of tea into a cherished ritual. Now, with the creative spirit of MasterChef Pakistan, Nestlé EVERYDAY is taking that experience to new heights.
Talking about the partnership, Abdullah Jawaid, Business Executive Officer, Dairy, Nestlé Pakistan said, “Chai is not just part of our daily routine — it’s part of who we are. We’re proud to celebrate a truly Pakistani ritual — with world-class flair.”
“At EVERYDAY, we’ve made it our purpose to make that experience khaas, one cup at a time. Partnering with MasterChef is our bold step in taking chai global — not just as a beverage, but as a symbol of warmth, creativity, and everyday joy.” This collaboration is more than a partnership — it’s a celebration of how Nestlé EVERYDAY is the center of moments that matter. From morning chai to midnight cravings, we’re reimagining moments that are rich in taste, warmth, and connection.
“This isn’t just about tea — it’s about culture, connection, and bringing stories to life,” shared Fuad Saqib Ghazanfar, Head of Marketing & Communications, Nestlé Pakistan, reflecting on the campaign’s emotional resonance. The partnership also speaks to Nestlé’s broader mission of honoring local traditions through world-class platforms.
“It is not just a brand placement, it’s a cultural placement. We want to elevate EVERYDAY chai as the most iconic food moment,” said Aaima Sarwar, Marketing Manager Tea Enhancement, Nestlé Pakistan, highlighting the brand’s continued commitment to meaningful local engagement. Because when Nestlé EVERYDAY meets MasterChef, everyday isn’t just ordinary — it becomes khaas.
