California: Apple announced iPhone 8 Plus and iPhone 8 RED Special Edition. The new phone range comes in a stunning red finish color. Both phones have an elegant glass enclosure along with the sleek black front and aluminum band. These special edition phones are available for online purchase in selected countries and regions. They will be available in stores from Friday, 13th April 2018.
Purpose of Launch
The aim of the launching of special edition iPhone is to help people affected by HIV/AIDS. There are a large number of people who are living with these diseases. The profit gained from purchases will spend on the testing, treatment, and counseling of the affected people.
Apple also introduced RED iPhone X Leather Folio that is crafted from exclusively finished and tanned European leather with an elegant look. A portion of all these sales will go directly to the Global Fund HIV/AIDS grants that offer treatment, counseling, and prevention programs.
However, the main focus is on eliminating the transmission of viruses from mothers to babies. Apple is one of the largest corporate donors as it has donated $160 million since 2006.
Pricing and Availability
- iPhone 8 Plus and iPhone 8 RED Special Edition are available in 256GB and 64GB models with the starting price of $699. People can buy them from Apple’s website, store app, and physical stores. People can also buy this iPhone range from select carriers and Apple Authorized Resellers.
- RED iPhone X Leather Folio is available at the price of 99$ at Apple’s app store, physical stores, and websites.
- Each customer who buys iPhone special edition from Apple will become eligible for the free Personal Setup online or in-store. However, it assists them to easily customize their iPhone.