Facebook Dating Service in Colombia Initiate Business
Facebook on Friday said that the dating feature they had tease users with, will finally be going out for a test run in Colombia.
The social media giant chose the Latin American country as its test lab because Colombians are particularly avid fans of using social networks and websites to find partners.
The new dating feature, rolled out in Colombia this week and allowed users to create a separate profile for dating. This “dating” profile is not visible to a user’s network of friends and recommends potential matches based on preferences and common interests.
The service is programmed with an algorithm, which enables it to not link up people who are already connected as family or friends, and users of Facebook Dating will also be able to block anyone who they do not wish to talk to.
A basic chat service will be available on Facebook Dating, and the site will bar strangers from sending photos, videos or links.
“We view this as an incredible opportunity to continue helping people build relationships in meaningful ways on Facebook,” revealed Facebook Dating product manager, Nathan Sharp.
Facebook’s chief, Mark Zuckerberg announced in May about his plans for the new dating feature, at the world’s leading online social network. He vowed to make privacy protection the feature’s top priority in the wake of the Cambridge Analytica scandal.
Zuckerberg revealed that he was emphatic and wanted to help people find partners, not flings.
“This is going to be for building real, long-term relationships, not just hookups,” Zuckerberg said.
He said the dating offer was built with privacy and safety in mind.
Earlier, Facebook faced intense global scrutiny over the mass harvesting of personal data by Cambridge Analytica, a British political consultancy that worked for Donald Trump´s 2016 election campaign.
The company has admitted up to 87 million users may have had their data hijacked in the scandal.