IGTV: Instagram Allows Long Videos to Compete with YouTube

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Instagram launched a mobile application IGTV that allows user generated videos of maximum 60 minutes.

Instagram, the Facebook owned social media platform, now allows the uploading of long videos on IGTV app. The aim is attract more visitors and to compete with the Google owned streaming service YouTube. It will contain videos from artists and pets, internet celebrities, who have millions of followers on the social media.

Kevin Systrom, Instagram Chief Executive, said that teenagers are presently watching 40% less TV than they were watching five years prior. Tech firms, for example, Alphabet Inc’s YouTube, Facebook, and Snap Inc’s Snapchat have been spending intensely to develop portable video services that will attract both advertising activities and visitors. Kevin Systrom said that Instagram won’t share revenue with the video app creators but it could be happen in future.


The company revealed that it has signed Lele Pons and other renowned celebrities for IGTV. However, she already has around 25 million followers on this social media platform. Earlier, Facebook attracted people by revealing methods to make money on its app. However, YouTube said that it is also planning to update its commercialization options.

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