New York: Disney revealed that they are releasing free Disney video app Oh My Disney for millennials.
The app will be based on an original content and will be specifically aimed at millennials. However, millennials are largely targeted by various advertisers.
Oh My Disney will be the new app by Disney. However, it will be a slight variation of the website with the same name. The website publishes short videos and editorial content on Marvel superheroes, Mickey, and the world of Disney. A few weeks back, Disney also introduced the ESPN+ app for the sports enthusiasts.
Earlier, Disney was more focused on cable and traditional television. However, it is now advancing its business strategy by moving towards new sources of income. On the other side, Disney is also preparing to launch its online video platform for youngsters and family in 2019.