The Pakistan Super League franchise Peshawar Zalmi has joined hands with the energy drink giant Red Bull in Pakistan for the first time as the official ‘Talent Partner’. Both organizations will be working to uplift not only cricket but other sports in the country as well.
With the signing of this partnership, Red Bull Pakistan and Peshawar Zalmi will support each other across multiple sports and events.
As Zalmi is one of the active organizations throughout the year in fetching the talent for PSL, from next season, the annual international T20 tournament for college cricket teams – Red Bull Campus Cricket, will serve as the Talent Hunt program for Peshawar Zalmi. The best players will get a trial as a part of the Zalmi Camp.
Mr. Javed Afridi, Chairman Peshawar Zalmi expressed his delight over the signing of agreement between Peshawar Zalmi and Red Bull “It is a huge development in our search to find and nurture young talent in Pakistan. We are looking forward to working with Red Bull together to provide the young generation with the best of opportunities”.
Chief Commercial Officer Peshawar Zalmi, Mr. Nausherwan Effandi said ” Red Bull is a global leader in sports and we at Peshawar Zalmi aim to capitalize on our synergies to ensure that we provide our fans with the best experiences in various sports such as cricket, football , esports to name a few.
Like the cricket talent hunt program, the two entities will also be working in other sports and holding national-level competitions.
The partnership will be launching with ‘That One Inning’, the video series co-produced by Red Bull Pakistan and Peshawar Zalmi, in which Pakistani cricket stars such as Shoaib Malik and Imam ul Haq will share the best moments in their careers, how they stay fit, and much more.
That One Inning is scheduled to launch in the first week of June.