Apple is expected to unveil new iPhones 2018, equipped with eye catching edge-to-edge screens that strengthens its position in a global smart phone market.
Apple has remained quiet about revelations planned for the event at its spaceship campus in Silicon Valley, but the timing fits its pattern of annually introducing iPhone updates.
For the first time, Apple event will be live streamed on Twitter.
According to speculations, Apple Mobiles will introduce three new iPhones 2018 infused with features from a premium iPhone X that debuted last year with a $1,000 price tag.
Top among those features will likely be edge-to-edge screens that promise to provide about 30 per cent more viewing space without increasing the size of overall handsets.
Analyst Patrick Moorhead of Moor Insights & Strategy said, “I think they are trying to set a new high bar of new iPhones 2018 expected to offer more display without increasing the size of the handset.”
“The big thing is going to be how they fit such a massive screen into such a small device.”
One new iPhone was likely to be priced slightly lower than the X model to “capture the next wave of buyers” in markets such as China, western Europe and the US, according to Moorhead.
While the iPhone has made Apple the world´s most valuable company, worth more than $1 trillion, it has slipped to third place among smartphone makers as Chinese-based Huawei has grabbed the number two spot.
Still, analysts say Apple has a formula that works with a loyal customer base and steady sales.
“Apple doesn´t have to prove anything, other than that they are willing to segment the market more,” Technalysis Research chief analyst Bob O´Donnell said, while pointing out that the company will likely be “offering a wider array of choices.”
Two of the iPhone models predicted to debut on Wednesday were expected to have prices higher than the iPhone X, which has been a hot seller.
While iPhone sales have slowed, Apple profits have risen along with the average purchase price of its handsets.
The newest and priciest iPhone “didn´t help Apple grow its user base but handsomely contributed with dollars to top line, bottom line and market cap,” Counterpoint Research analysts said in a note Tuesday.