Turkish influencer Türkan Atay has publicly accused renowned Pakistani fashion designer Maria B of failing to fully compensate her for a brand collaboration photoshoot held in Turkey. The allegations surfaced after Atay took to social media to share her experience and evidence of the deal.
Influencer Türkan Atay Calls Out Maria B Over Unpaid Collaboration
Türkan Atay, who has a growing following in both Turkey and Pakistan, claimed she was paid only half of the agreed amount despite completing the shoot and delivering all required content. According to Atay, the deal involved a per-outfit payment structure for promoting Maria B’s fashion line in Turkey.
In a detailed Instagram reel, Atay stated that after multiple attempts to contact Maria B’s team for the remaining payment, her messages were ignored and later deleted. She also alleged that when her husband attempted to mediate, the designer’s team blocked further communication.
Maria B’s Response to Türkan Atay’s Allegations
Following the viral posts, Maria B’s team issued a brief response, calling the situation a “regrettable misunderstanding.” The designer denied any deliberate non-payment, suggesting that the influencer had chosen to make a public issue instead of resolving it privately.
However, Atay continues to stand by her claims and has posted screenshots and chat logs as evidence on her social media platforms. The situation has ignited a wave of support online, especially from content creators who emphasized the need for fair treatment and timely payments in brand collaborations.
Industry Reactions and Broader Impact
The dispute has sparked a wider conversation about the relationship between influencers and brands, especially regarding transparency, contracts, and ethical practices. Several Pakistani and international influencers have voiced their support for Türkan Atay, urging brands to honor agreements and value creative work.
This case also raises questions about how international collaborations are managed and the challenges faced by influencers working across borders without strong legal backing.
As of now, neither side has confirmed whether any legal action will be taken. However, the controversy continues to trend online, with fans and followers keeping a close eye on any further developments.
