Strategic partnership between brands can revolutionize customer experiences by delivering a sustainable competitive advantage.
On 19th November 2024, MAL Pakistan Limited and Taj Gasoline joined forces to market world-renowned Mobil lubricants from the Taj Gasoline fuel stations across the country.
Taj Gasoline is one of the fastest expanding oil marketing companies with ever-growing visibility and the integration of marketing efforts through a seamless channel interaction will provide easy consumer access to Mobil, the world`s leading lubricant brand and deliver exceptional value in form of engine protection and performance .
Muhammad Aslam Shaikh – Group CEO – Taj Corp and Khawar Jamal, CEO – MAL Pakistan Ltd signed the exclusive long-term collaboration agreement today at AWT head office in the presence of board and team members.
In their keynotes, both CEOs referred to the collaboration as a major milestone as the convergence of consumer reach via Taj Gasoline and the brand premium by Mobil will truly unlock transformative value for the consumer.
Taj & MAL Pakistan will launch a series of consumer promotions offering exclusive benefits and rewards to drive engagement with Mobil brand at all Taj Gasoline retail stations -the consumer interaction will amplify the synergy between Taj & Mobil thus highlighting the advantages of a premium Mobil lube offer coupled with fuel-quality consistency.
