Shah Rukh Khan’s son, Aryan Khan, has ventured into entrepreneurship with the launch of his luxury streetwear brand, D’YAVOL. The limited-edition streetwear brand is a collaboration between Aryan Khan, Leti Blagoeva, and Bunty Singh. D’YAVOL is already making waves in the fashion industry and is sure to be a hit among fashion enthusiasts.
The advertisement features Aryan Khan brainstorming for a logo for his brand. He is depicted struggling to come up with the perfect design as he writes different words such as ‘timeless’ and ‘quintessential’ on a blackboard with chalk. Frustrated with his progress, Aryan throws away the chalk in disappointment and picks up a paintbrush instead. He then strikes a bold line on the board with red paint before vanishing, leaving viewers intrigued.
Following Aryan Khan’s struggle, the ad takes a dramatic turn when the character played by Shah Rukh Khan enters the scene. He picks up the paintbrush left by Aryan and completes the logo with a bold cross stroke. The logo of the brand, D’yavol X, takes shape, leaving a lasting impression on viewers.
As the video draws to a close, Shah Rukh Khan seen sitting on stairs, still holding the paintbrush, further emphasizing his involvement in the creative process of the brand.
During an interview, Khan disclosed that the clothing line introduced to customers through limited edition capsule collections, which will make available to them through drops on their website. He further added that the brand may expand into other areas in the future. Additionally, Khan mentioned that the brand has been in development for five years.
Notably, this advertisement marks Aryan Khan’s directorial debut in Bollywood, showcasing his talent behind the camera. Aryan, who holds a bachelor’s degree in Fine Arts, Cinematic Arts, Film, and Television Production from a renowned university in the USA, has made an impressive entry into the industry.
