[City, Date] — Art of Giving, a shared network of brands, media owners, NGOs, and individuals, proudly introduces the “Automated Kindness Machine” in Pakistan. This innovative technology-driven solution is reshaping charitable giving and addressing a pressing issue: the surge in beggary fueled by low awareness of critical causes and a lack of trust in NGOs.
In a country grappling with immense challenges—such as recent floods displacing 30 million people and widespread poverty—Pakistan is celebrated as “The Nation of Givers,” with 84% of adult Pakistanis donating an average of 10,000 rupees annually. However, this generosity has often been misdirected due to a low awareness of critical causes and authentic NGOs, leading to a staggering 25 million people turning to beggary for support.
The Automated Kindness Machine is changing the landscape of charity. Empowering users to select their preferred cause and mode of giving, it provides donation receipts via SMS. Deployed at Atrium Mall and SPAR Supermarket (KDA), this initiative redirects charity from beggary toward Pakistan’s sustainable development.
Art of Giving extends heartfelt gratitude to its partners: Atrium Mall, Port Grand, SPAR Supermarket, ITS, Alliancez, Mindshare, Convex Interactive, RedBox, Hamari Web, VendTek, Eyeballs, Signways, and CSR Club for their invaluable support.
Remarkably, Art of Giving’s Automated Kindness Machine has garnered overwhelming support, adding over 500 donors each month. This achievement underscores its status as the most cost-effective tool for promoting Responsible Giving.
On International Charity Day, the call goes out to brands, media owners, and NGOs to join the mission of combating beggary, promoting social responsibility, and redirecting charity toward critical causes.
