Industry 1st Partnership announced by GroupM and Savyour to drive Affiliate Marketing in Pakistan


Local and Global Media Investment Management Leader – GroupM, as part of their agenda to launch innovative and value driving eCommerce solutions, joins hands with Savyour– currently Pakistan’s 1st and only Cashback App and Affiliate Marketing Platform. This partnership will offer businesses a performance-based approach to bringing much needed scale via affiliates.

The eCommerce landscape of Pakistan has witnessed unprecedented growth since last year, which has led brands to focus more on establishing or further expanding their online presence. Launched in August 2020, Savyour offers users with cashback against transactions made through their platform – regardless of its size and order value. The hook to driving conversions is that cashback is applied on top of brand and bank sponsored deals and the amount saved in the Savyour wallet can be encashed via bank account or mobile wallet. Alongside, GroupM will also use its expertise in building Shoppertainment in Pakistan via Live and Social Commerce Events.

Naveed Asghar, CEO, GroupM, commented, “As GroupM, we actively look for collaborations and breakthrough partnerships to drive our strategic initiative of building and scaling eCommerce vertical in Pakistan to help our clients’ businesses leap forward. Our partnership with Savyour – an industry 1st cashback and affiliate marketing platform, offers innovative solutions to brands in a vertical that has proven tremendous success across the globe. This strategic partnership will enable us to provide brands with an excellent opportunity to drive incremental growth in eCommerce space, while delivering much better return on their investments”

Umair Gadit, CEO Savyour, commented: “We are confident that this partnership is going to prove to be immensely beneficial not only for Savyour and GroupM, but also for the eCommerce industry in Pakistan as well as the local economy overall. In order to keep up with the rapidly changing online shopping universe, brands need to continue evolving and bringing something new to the table that would excite users and encourage them to shop from them. We are thrilled to be working with an industry leader like GroupM to help their clients discover a new way of acquiring customers and retaining their loyalty. At Savyour, we believe that partnership is the key to any form of success, and we look forward to achieving new milestones through this one”.

Amna Khatib, Chief Digital Officer, GroupM added “Our objective to mastermind partnerships on this double digit growing vertical is to have a diverse set of services on the table facilitating businesses in building a sizeable & sustainable online channel. In partnership with Savyour we aim to open new avenues and offer creative solutions for brands to accelerate their growth on eCommerce”.


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