Milk vendors in various neighborhoods of Karachi, including Liaquatabad, Nazimabad, Gulistan Johar, and Landhi, have been grappling with a decline in sales after a recent price hike. In an effort to rejuvenate customer interest and combat the economic challenges faced by their loyal clientele, these vendors have taken a proactive approach by reducing milk prices.
Ahmed, a vendor based in Nazimabad, highlighted the significant drop in sales following the recent price increase. “Last month, our sales plummeted as families had less disposable income,” he explained. “We realized that in order to sustain our business, we needed to make our prices more affordable.”
To address this issue, vendors have collectively lowered the price of milk to a competitive Rs 180 per liter in most parts of the city. This price reduction is a welcome relief for households struggling to balance their budgets amidst rising living costs.
Some innovative vendors have gone the extra mile to entice more customers. For instance, some vendors in Liaquatabad have introduced a special promotion where customers receive half a liter of milk for free with every liter purchased. This gesture aims to express gratitude to loyal customers during these challenging economic times.
For the residents of Karachi who have been feeling the financial strain of increasing living expenses, these price reductions and promotional offers could not have come at a more opportune moment. Vendors are optimistic that these enticing deals will boost sales, particularly after the previous price hike had led to a sharp decline in demand.
The question remains: Will these new incentives be sufficient to persuade customers to revert to their milk-buying habits? Only time will reveal the impact of these initiatives on the milk market in Karachi.
