Recently launched Threads have sparked a legal and social media war between Meta and Twitter. Threads, created by Meta, is a microblogging platform that resembles Twitter, but on a smaller scale. Twitter has accused Meta of stealing its trade secrets and intellectual property, while Meta has mocked Twitter’s struggling performance. The rivalry between the two tech giants has intensified, with both sides taking jabs at each other.
As per the sources, Twitter has sent a cease-and-desist letter to Meta, claiming that Meta has hired former Twitter employees who had access to confidential information. Twitter has also alleged that Meta has unlawfully used Twitter’s trade secrets and intellectual property to create Threads. Twitter’s owner, Elon Musk, has called Meta’s move “cheating” and challenged Meta’s CEO, Mark Zuckerberg, to a cage match.
After the allegations, Meta responded to Twitter’s letter with sarcasm and humor. Zuckerberg’s first tweet in over a decade featured a Spiderman meme, highlighting the similarities between Threads and Twitter. Meta has also claimed that Threads is not a copycat, but a competitor that aims to surpass Twitter’s user base and influence. Meta hopes that Threads will attract celebrities, companies, and politicians as its go-to platform for public conversations.
For your information, Threads has gained popularity and traction within hours of its launch. The app has been downloaded by over 30 million people and has featured high-profile individuals and media outlets as active users. Meta expects Threads to become a platform with over a billion users, leveraging Instagram’s two billion monthly users. Analysts believe that Threads only needs a fraction of Instagram’s users to rival Twitter’s size.
And after thread’s launch, twitter is in trouble and uncertain about its future. Musk’s ownership of Twitter has been chaotic and controversial, marked by minimal content moderation and abrupt decisions. Musk has also fired a substantial portion of Twitter’s staff, potentially leading some employees to join other tech companies, including Meta.
The rivalry between the two tech giants has intensified, with both sides taking jabs at each other. On the other hand, Threads app’s success or failure will depend on how it can overcome the challenges and criticisms it faces from regulators, competitors, and users.
