Google, a popular search engine is testing a latest way to display tweets in searches. A feature called, “Popular on Twitter”, is to highlights the tweets that are trending. A panel will explode when searched is made on user location and relevant questions. These insightful features are useful for tweets that are trending.
This is not the first time that tweets being included in search engines. With such apps, Google will also provide real-time engagement. The important tweet will be surfaced in the search results which will also increase engagement.
From a marketing standpoint, this impact is most likely the most significant. More tweets will be appearing in Google search results that will increase the SEO importance of actual tweet activity. Therefore, whether they use Twitter or not, your audience almost surely utilizes Google, which could offer another justification for keeping a regular tweet schedule based on what they might discover in related searches.